Newton-Rex recalled the time a member of the app's research group compared WhatsApp to oxygen. "Back in 2009, it was extremely expensive to send a text message, and if you wanted to make a call or particularly an international call, that might set you back hundreds of dollars," Newton-Rex said. There's particular appeal in countries that historically lacked robust telecommunications infrastructure, as WhatsApp has made it feasible for people in those regions to affordably communicate via smartphone. In countries like Brazil, India and Indonesia, people use it to chat with family and friends and stay updated on current affairs. WhatsApp's popularity around the world is undeniable. "He's a big part of our strategy," she said about Zuckerberg's support of WhatsApp and its road map. ![]() Newton-Rex said Zuckerberg has been "a big part of the team," adding that he regularly speaks with Will Cathcart, the current head of WhatsApp. The product group is now tasked with building features that can unlock WhatsApp's business in a substantial way and in helping WhatsApp fulfill the potential that Zuckerberg has long seen in the app. At the time, WhatsApp only had 15 product managers, a number that's since ballooned to 90. Newton-Rex joined WhatsApp four years ago, leaving her high-level position at London-based financial firm WorldRemit for the new gig. For each conversation, companies pay in the range of a half-cent to 15 cents, depending on the kind of chat and the country in which the exchange takes place. To parlay its massive user base into a product that contributes in a big way to the bottom line, WhatsApp needs more large businesses across the globe to rely on the service as a main way to converse with customers. He told CNBC's Jim Cramer in June 2022 that WhatsApp represents the "next chapter" for Meta. Rather, Zuckerberg regularly touts the value of the asset and its potential to expand, boasting on Meta's latest earnings call about the 200 million people who use the WhatsApp Business app, which helps companies communicate with clients. It's also unrelated to his company's hugely expensive pivot to the metaverse or its effort to catch up to TikTok with its short video product, Reels.īut the company now known as Meta has no intention of sidelining WhatsApp. Unlike Instagram, which Facebook bought in 2012 for the much tidier sum of roughly $1 billion, WhatsApp doesn't show ads, which is Zuckerberg's core business. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower
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